Chinese fashion designer Shangguan Zhe founded his label SANKUANZ in 2013 and quickly rose to prominence on the global stage, receiving nominations for numerous prestigious fashion awards for the label’s playful experimentation with cut, form and pop cultural iconography.Both the collection and the accompanying campaign take inspiration from iconic 90s video games. Shangguan Zhe speaks of the 90s inspiration in the design process ‘I referred to various dressing styles of different characters in these cultural scenarios. Thus came the hoodies, sweatshirts, chino pants, basketball jerseys with shorts and showtime hoodies. All these items are reversible, offering a wide range of possibilities of looks.
The prints are inspired by the hiphop graffiti of 1990s, while the palette of acid green and indigo purple is the signature colors of SANKUANZ.’
RELEASE DATE 25.06.20 - 00:01 CEST online
